About Us

     Passion Pet Group was established in 2012. We are specialized in marketing famous pet brands from the United States and Canada to mainland China, Hong Kong and Macau. With our professional experiences, we have successfully established a comprehensive sales network in the pet food industry.

    As the business continues to develop, Passion Pet Group has established two wholly owned subsidiaries: Passion Pet Nutrition Limited and iPoint Trading Limited.

    Passion Pet Nutrition Limited’s main brands includes Hagen Nutrience, RAWZ, and Northwest Naturals. Nutrience is a Hagen family owned brand. Hagen was established in 1955 and insists on producing only the finest pet foods. RAWZ was established in 2015 by the Scott family, and is rated five-star on the Dog Food Advisor website. Northwest Naturals uses the 6000 bars High Pressure Processing Technology (HPP) to produce fresh, sterile, highly nutritious freeze-dried pet foods.

   iPoint Trading Limited’s main brands includes Caran4, Earthborn Holistic, Venture, Propac Ultimates, Sportmix Wholesomes and Tucker’s. Caran4 is a high-end pet food brand from Canada, it uses quick baked air-dried method to produce raw diet grade pet foods. Earthborn Holistic is an all life stages multi-functional pet nutrition brand. Venture is a high-end pet food sub-brand of Earthborn Holistic, which provides excellent and unique animal proteins for dogs. Propac Ultimates produces 100% natural, hormone-free pet foods; Sportmix Wholesomes provides balanced nutrition to pets that helps to strengthen their physique; Tucker's is a family-owned handmade pet food brand.


     With the benefit of the founder's rich knowledge, experience and forward-looking thinking in the field of pet nutrition and health, as well as the infinite love of all employees for the pet business and the pursuit of high-quality products and top-class pet service experience, Passion Pet Group developed rapidly throughout the past few years. Our direct sales team is rooted in Hong Kong but is also connected to Macau and mainland China. Our strategic partners are located over all major cities in China. In order to meet the needs of pet owners in all areas of China, we are trained to distribute pet products efficiently and we aim to promote high-end pet brands to Chinese pet lovers by providing quality products, caring services and positive core values.